Benefits of an Instagram Business Profile
Instagram is one of the most dynamic and fastest-growing social networks in the world. More and more people are using this platform for business. In addition to a personal profile, it is also possible to create a business page on the social network, for example, for an online store. A professional Instagram account is a great method for generating additional traffic and selling it.
A professional Instagram account
The easiest way to explain what a professional Instagram account means would be this: it is a business page created to sell products/services. There are two types of professional accounts: author – to promote bloggers and company – for legal entities, firms, and companies that want to sell goods or services through this site. When you create a professional account, the system will ask the user to define the objectives of their activities, giving them the choice of dozens of different categories. Note that even getting 50 followers on Instagram with a business profile will be easier.
What opportunities does a professional account provide?
Let’s understand why you should have an Instagram account for the business. Business profiles were originally created to draw users’ attention to the pages of brands and entrepreneurs and to promote their products and services. With these pages, you can improve brand or product awareness, attract potential customers through marketing activities, and post branded content. In addition, business accounts have a number of other benefits.
Feedback buttons and more data in the profile header
In a professional account, it is easier for a user to get in touch with the owner of the online store to get a consultation and order a product/service. To do this, click the “Contact”/“Write” buttons. After that, open a window with a chat window where you can send a message to the employee of the online store. By clicking on the “Contacts” button, the user sees the phone number and email for contact. To change the email or phone number, go to “Edit profile” and select “Ways of contacting”. In the header of the profile the owner can write more information: where his office/shop is located, working hours, and so on. Clicking on the address data the user can see the physical location of the store or the pickup point on the map.
Statistical data and promotion with targeting
A professional account allows you to view statistics on posts that are essential for promoting your profile: post coverage, feedback, gender, age of audience, and place of residence – and using this information, you can improve your content. The collection of statistics starts with the first post, right after the profile owner switches to the Instagram business account. In order to see the overall statistics or for a specific post, you need to click on the “Statistics” button. To set up targeted ads, it’s not necessary to use a Facebook advertising account. You can do this in your Instagram profile by clicking on “Promote” under a certain post or by selecting the “Promote” section. The targeting settings allow you to set a target audience and budget and choose where a user will be redirected: to their Instagram profile, to their store page, or to Direct. You can enter money for the advertising campaign directly through the Instagram app. In the settings, you need to click on “Payments” and select the optimal payment method.
Shopping tags and message filter
Using the option “Shopping on Instagram” (shopping tags), the owner of a professional account can tag products in photos, in information blocks, and stories (just like an ordinary user). The option is simple: in your profile, click on the “Shop Watch” button. It can be seen after activating the “Shopping on Instagram” option. Also, the owner of a professional account can filter personal correspondence, highlighting important messages in it.