Reasons Your Website Faces A Google Penalty
Google will penalize websites if they are not following the guidelines within them. If you follow the rules, then your site becomes more relevant to users searching online. This means people find your content easier, which in turn improves traffic from organic searches. If there is no improvement in SEO over time, then Google may decide to remove those sites completely or reduce their ranking even further depending on the severity of their violation. In some cases, Google could also ban an entire domain name from appearing at all. To fix it, you may use the Google Penalty Removal service. But before, let’s delve into the reasons, why the penalty takes place, and how to avoid it.
When does a web page get penalized?
If a website is found to violate one of the above-mentioned principles, then Google can take action against it by removing content, blocking access to certain pages, or moving the site down in SERPs. To avoid getting caught out, businesses need to understand what kind of actions Google takes against poor quality sites and ensure that they do everything possible to stay compliant.
How long before my site gets penalized?
This depends entirely upon whether Google decides to act based on a single issue or across multiple issues. It often happens that a large percentage of a website’s backlinks come from spammy sources, so Google might focus solely on those links rather than other factors like relevance, authority, and trust signals. However, once Google catches up with a particular site, it usually only waits a few days until taking action.
Google penalty removal guide
It’s important that we recognize that there can never be one single cause for why any page may have been removed by Google; rather, each situation has its own unique set of circumstances surrounding it. The key point here though is that if you were hit with an algorithm change on July 24th, 2017 then this article would still apply since all the information presented within is based on data taken at this time. It also goes without saying that different situations require completely different solutions. So make sure you understand what caused your particular issue before trying to fix things yourself. If you’ve already tried some fixes but they haven’t worked out for you, then contact us, so we can help further!
So let’s start analyzing the top 3 reasons why websites might lose their rankings:
It doesn’t matter if your site provides great value to visitors because Google doesn’t reward those who don’t provide quality content. You should always follow SEO best practices when writing blog posts and other types of content like press releases, product descriptions, etc., as well as use high-quality images when possible
One thing that search engines look into when determining which pages rank higher than others is backlinks. These backlink links come in many forms including social media sharing, forum signatures, guest blogging, etc.; however, linking too much only hurts you. We strongly advise against using black hat tactics such as buying backlinks, adding keywords to comment sections, or otherwise manipulating link-building strategies. Instead, focus on providing useful content while naturally attracting organic links through genuine interactions between users, bloggers, businesses, and similar entities. Poorly optimized URLs—URL structure plays a huge role in keeping sites relevant. Make sure you include descriptive parameters wherever possible and always keep them short yet meaningful. Also, remember to avoid long URLs altogether unless absolutely necessary. Keep reading below for additional tips on optimizing URLs for better search engine results.
Duplicate content issues
As mentioned above, duplicate content issues are common among new webmasters. There are various ways to solve this problem: manually removing duplicates via database queries, redirecting specific URLs to non-duplicated versions, reusing snippets instead of whole blocks of text, etc. However, most often the simplest way to resolve this issue is simply to remove certain files and/or folders. More advanced techniques involve implementing canonicalizations into CMS software and/or using 301 redirections. Read more about cleaning up duplicate content in this post.
Keyword stuffing & spamming
While keyword stuffing isn’t considered spam per se, it does affect a major factor behind getting ranked highly in SERPs – relevance. Since Google uses relevancy factors heavily in deciding where to place ads and display sponsored listings alongside “organic” searches, having lots of irrelevant keywords stuffed throughout your entire site can negatively impact both user experience and conversion rates. Thus, consider carefully before inserting random words just for the sake of increasing CTR or boosting positions.
Even after following strict guidelines for creating good internal linking structures and properly indexing each page, broken links remain one of the biggest causes of harm to site performance. When individual pages aren’t indexed correctly, they won’t show up in search results anymore.